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The AEG Philosophy

It may seem incredible today, but there was a time when artistic merit and aesthetic sense were largely considered irrelevant in industrial production. There was little harmony between form and function when it came to mass-produced goods. At least, that’s how it was until 1907, when AEG appointed a visionary architect from Germany as Artistic Consultant. Professor Peter Behrens was a Renaissance man in the true sense of the word. He moved with ease between several disciplines; painting, graphic design, architecture, and furniture design.

When he came to AEG, he brought a simple but powerful design philosophy that became the enduring hallmark of our company and its products. Each of our new product design generations are carried out against the background and experience of a long history. With our award winning Germanic design and build quality, AEG understand that the kitchen is increasingly becoming the heart of the home.

Your kitchen appliances are essential tools that will be used for many years every day and so it is worth choosing a brand that will deliver you exceptional results in performance as well as looking stunning with its seamless design: hence perfect alignment in stainless steel and black glass is offered across the whole range.



Our beautiful ovens feature an impressive XXL capacity. This means that we can offer you 5 shelves of completely even cooking and thanks to our ThermiC° hot air system, you can cook savoury and sweet at the same time with no transfer of flavour. For that all important Christmas feast, we tried and tested our ovens and you can comfortably cook a meal for 12 with all the trimmings! Our impressive oven range offers you the latest options in innovation including our new SousVide oven, multifunction steam, pyrolytic and AutoSense (the clever oven that thinks for itself!)


AEG offer you stunning designs across all our hobs, with designer gas hobs, sleek ceramic and stunning induction hobs. Have you ever considered induction, the fastest growing hob technology, offering the ultimate in controllability and energy efficiency? Induction is so easy to keep clean, plus we also offer you exciting cooking solutions with bridging functions, which facilitate sophisticated cooking with grill plates or fish kettles.


Whether in your kitchen or your utility room, our AEG laundry range offers you robust, well-built machines designed to treat your garments with the utmost care, with special programmes that offer the gentlest cleaning for your softest cashmeres and silk scarves. Some of our laundry products have been awarded the Blue Woolmark award, plus our range uses an incredible 50% less energy than a standard A rated dryer.



The unsung heroes of many kitchens, our AEG dishwashers offer you a greater internal capacity (10 litres more than the average) with outstanding cleaning performance thanks to our extra satellite spray arm, giving you sparkling results. For open plan living, our dishwashers have also been awarded the Quietmark award.



The ProFresh technology in our fridges ensures that your seasonal produce is kept in optimum condition for longer. Our extra tall built-in fridge freezers offer you maximum storage space meaning fewer trips to the shops and our stunning designer PerfektFit™ fridge freezer with wine cooler makes a real statement, perfect for entertaining and will align seamlessly within your kitchen units.

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